Blog
Guide to monetizing a marketplace platform (Part I)
What is a marketplace platform? Marketplace platforms connect buyers and sellers while often including functionality to solve more pain points in the transaction beyond connecting. For example, while Uber helps connect riders with drivers, it also tracks user...
Cost-plus pricing: The TV Dinner of Pricing
Pricing is challenging. Doing it well often blends concepts from diverse fields such as psychology, finance, marketing, statistics, and even calculus. Facing such complexity, some managers use an outdated, yet convenient approach called ‘cost-plus pricing.’ While...
Guide to monetizing a marketplace platform (Part I)
What is a marketplace platform? Marketplace platforms connect buyers and sellers while often including functionality to solve more pain points in the transaction beyond connecting. For example, while Uber helps connect riders with drivers, it also tracks user...
Cost-plus pricing: The TV Dinner of Pricing
Pricing is challenging. Doing it well often blends concepts from diverse fields such as psychology, finance, marketing, statistics, and even calculus. Facing such complexity, some managers use an outdated, yet convenient approach called ‘cost-plus pricing.’ While...
Pricing First Principles
The engineering and science world has a wonderful concept called, 'reasoning from first principles.' In other words, you think about the core principles you know to be true and build from there. We're going to attempt to create a 'first principles' view of pricing...